Our Team of Consultants
Our team is comprised of former payer medical directors, industry experts, and reimbursement thought leaders. We understand the reimbursement “process” and create strategies to ensure our client’s success.
Barb Peterson — President/CEO
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Barb Peterson, MBA
President/CEO
Barb Peterson founded Emerson Consultants in 2003, after a long career in marketing, reimbursement and communications with a number of the best known companies in the medical device industry.
Currently, she partners with numerous medical device, diagnostic and biologic companies, from start-ups to multi-billion dollar organizations, helping them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.
Prior to starting Emerson Consultants Barb served as Director of Marketing, Reimbursement and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement for Johnson & Johnson.
Her reimbursement experience includes successfully lobbying in the U.S. Congress for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services (CMS) to obtain ICD-9-CM codes and payment for new technologies. Barb has successfully obtained pass-through payments for new technologies.
Barb was instrumental in securing contracts with both United HealthCare and ECRI to develop the health technology pipeline articles on new and emerging technology. Her broad understanding of payers and technology assessment groups has enabled her to overturn negative BCBS Tech Assessments.
Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN. She has served on the Board of Directors for Imricor Medical Systems, Inc.
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